Initial Coin Offerings are a great way for an emerging blockchain project that has gained some steam to generate investment capital for their venture. The blockchain is a revolutionary database structuring system which can be applied to almost any industry.
There are many emerging projects that are taking this transformational tech and implementing it across numerous sectors. When such companies start gaining hype and generate interest from investors, they draft what is known as a ‘White Paper’.
A White Paper summarizes the technical details and basic intentions driving the project, serving the purpose of informing potential investors. Next, marketing campaigns are used to generate buzz around an initial coin offering where interested parties can get more financially involved with the project.